We are 3 senior commercial individuals with over 60 years' experience.
With over 20 years retail experience I’ve worked with all of UK major multiples including Tesco, Sainsburys, Asda and Morrisons. I specialise in Off Trade strategy, sales and NPD. I’ve also spent 8 years across all retail areas at Waitrose. Experienced in export I’ve more recently worked with wholesalers in Europe, China and America amongst others. In 2010 I completed my MBA at the UEA where my dissertation studied the effects of carbon reduction on buyer-supplier relationships. I’m based in Suffolk and in my spare time my passion is for motorbikes and music, but not usually together!
I was previously a Commercial Director for a premium drinks business heading up Sales, Export, Marketing, Procurement and a Retail Pub Estate. I have held a number of senior Sales and Marketing roles and have in depth knowledge and a strong network across all sectors. I have extensive Brand development, Trade Marketing and NPD experience. I am a driven individual with a successful track record, with the exception being on the Golf course!
With extensive experience in National On Trade Sales, Trade Marketing and Procurement; recently responsible for drinks procurement worth in excess of £13 million per annum across all categories. My commercial career started in the automotive industry with 13 years in B2B truck sales and commercial roles. I’ve also completed an MBA at Oxford Brookes University. Apart from beer, my main interests are classic cars and motorbikes – fortunately I have a very understanding wife!